Marketing Plan
Background Information
This project outlines the marketing plan for a new all-inclusive resort in
Scottsdale, Arizona. Sands of Time Resort is the first all-inclusive resort located in
Scottsdale, Arizona with the best 18-hole championship golf course, luxurious
swimming pools, exquisite spa facilities, and excellent dining experiences. Sands of
Time Resort represents relaxation, quality service, and rejuvenation. This establishment
was started in 2003 by a group of graduate business students from the University of Phoenix, who wanted to provide a place where guests could forget about time. At the Sands of Time Resort, we believe that a vacation is meant to relax the body and revive the spirit. The motto of the resort is "this is your time to relax". The Sands of Time all-inclusive resort experience eliminates weeks of planning a trip, wondering where to eat, where to stay, where to shop, what activities to budget, how to get there, and more importantly......
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Approximate Word Count: 4585
Approximate Pages: 19 (250 words per double-spaced page)
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