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Leadership And Change Management Research

Leadership and Change Management Research
University of Phoenix
MBA/520
Transformational Leadership
May 14, 2007

Leadership and Change Management Research
The following assignment is submitted for MBA 520, Transformational Leadership and was compiled using benchmarks collected for the scenario faced by Janet Angelo as the Executive Vice President of Marketing and Sales at Intersect Investment Services. Janet was hired for her expertise in implementing a "Customer Intimacy" model at two other companies and most recently at a bank. In all three places, Janet was able to improve customer loyalty and increase sales. Janet recognizes that moving from a traditional customer service relationship to a "customer intimacy" model requires major organizational restructuring, and that in her previous positions, she had the luxury of making those changes gradually over three years' time. At Intersect, she has only 12 months. The main reference for this assignment was Kinicki &......


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Approximate Word Count: 2516
Approximate Pages: 11 (250 words per double-spaced page)

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