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With adidas and Reebok Combined,
Will Nike Still Crush the Competition?

September 21, 2005


Letter of Transmittal

September 21, 2005

"Will adidas' forthcoming takeover of Reebok help the new company achieve sustainable competitive advantage over industry leader Nike?" After researching the many aspects of this question, we were able to come to a conclusion. In order to address the full scope of the question our team evaluated the following areas:

• Background Information
• Corporate Culture
• Market Shares and Manufacturing
• SWOT Analyses

The combination of adidas and Reebok appears to be a step in the right direction. However, it is important to analyze the strategies behind the acquisition and to consider possible obstacles the company will face. Overall, each issue will need to be addressed so that adidas and Reebok can compete to the best of their advantage against Nike, but we don't foresee them taking Nike's spot as the industry's leader.......

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Approximate Word Count: 8049
Approximate Pages: 33 (250 words per double-spaced page)

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