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Simulation Overview
Primus Securities is a small full service brokerage firm. It currently has a website with limited features such as a frequently asked questions (FAQ) section which was implemented to reduce the time staff members spent answering questions. The website also has general company information and financial new which can be accessed using a search feature. The website currently ranks 60th out of 600 brokerage websites. The goal is to increase website traffic and offer more robust online trading features that will increase current customer activity, improve industry rankings and attract new customers.
¡§An e-business strategy requires selecting technology opportunities and initiatives that are aligned with the business strategy, whether the focus is operational efficiency, customer excellence or product innovation¡¨ (Raumer, 2001). This paper will explore various operational, technology, marketing research and marketing strategy decisions that could be implemented......

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Approximate Word Count: 2082
Approximate Pages: 9 (250 words per double-spaced page)

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