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Abstract

This paper defines one of the strategies of marketing research "Marketing Mix". The major marketing management decisions can be classified in one of the following four categories, Product, Price, Place (distribution), and Promotion. These variables are known as the marketing mixer the 4 P's of marketing. Product is the entity that is for sale. Price is the monetary value that would be charged from a prospective buyer, in the market, in exchange for the product. Promotion refers to the avenues available in creating the right impression through the working environment, which includes advertising and personal selling. Place or distribution looks at the location and where a service is delivered. I will also mention how the four P's can be applied to my organization," The Real Estate Industry".

The Marketing Mix
In order to succeed marketing objectives for a business or a person's own business, an individual needs to have a strategy that includes different components......

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Approximate Word Count: 865
Approximate Pages: 4 (250 words per double-spaced page)

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