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Case Study
OTICON
Today's knowledge special: spaghetti

Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organization's most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses so much on knowledge assets and the management. Because it is an innovation based industry whereby a single ingenious innovation can truly gain it an upper hand in the market it operates in. Most organizations do not possess all the required knowledge that needed within their formal boundaries and must rely on linkages to outside organizations and individuals to acquire knowledge.

In Oticon, they do so free from hierarchy and local rules. Though it has many different teams working on......

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Approximate Word Count: 1542
Approximate Pages: 7 (250 words per double-spaced page)

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