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Low Cost Airlines

9.5. RASPUNSUL COMPANIILOR AERIENE
TRA]ITIONALE
Provocarea acceptatä de companiile aeriene traditionale constä In dezvoltarea unei strategii croite In functie de conditiile pietei. Alegerea depinde de propriile capabilitäti, de importanta i caracteristicile pietei, precum i de gravitatea amenintärii.
In Figura nr. 9.7 se prezintä cele cinci strategii de piatä care se practicä pentru adaptarea la competi~ia low-cost:
• Strategia retragerii constä In cedarea anumitor piete competi~iei pentru concentrare pe rutele cele mai profitabile. La aplicarea acestei strategii, este necesar sä se ia In considerare: impactul opera~iunilor care rämân In portofoliul firmei, disponibilitatea altor oportunitäti profitabile, riscul Intäririi noilor veniti i faptul cä retragerea afecteazä loialitatea clientilor.
• Prevenirea competitiei low-cost presupune adaptarea pre~urilor utilizând tactici de marketing agresive. Se poate preveni astfel atât intrarea pe pia~ä a noilor......


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Approximate Word Count: 5982
Approximate Pages: 24 (250 words per double-spaced page)

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