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I have to admit it was quite worrisome at first ¡¦I; a student majoring in Chemical and Biological Engineering (the ¡°geekier¡± bunch of the university as what I would like to call it¡¦No offence to anybody!) had been asked to write an essay on CRM ?!You got to be kidding me! But Thank You Lord! The existence of internet had enabled me to find some informations on ¡¦PROCTER & GAMBLE or more commonly known by the abbreviation; P&G. By the way, Mr. Kim, I hope you don¡¯t mind if I just use the latter for convenience purpose.

And so, the question;¡°Why P&G?¡±.

¡¦Olay¢ç; which by the way, arrays of bottles and tubes of its skin-care line had became my mother¡¯s main ¡°decoration¡± on the dressing table back home. Olay¡¯s Regenerist and Total Effect are her top picks. Indeed a loyal consumer she is. ¡¦Pampers¢ç; In our country; Pampers is so well known that we even use the word ¡°pampers¡± when referring to a disposable diaper regardless......

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Approximate Word Count: 2505
Approximate Pages: 11 (250 words per double-spaced page)

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