Business Concept Innovation In Apple
business concept innovation in Apple
The business concept innovation of apple will be analyzed by several business models. One of them is the concept of Gary Hamel .
He defines the business concept innovation as following:
"Business Concept Innovation is the capacity to imagine dramatically different business concepts or dramatically new ways of differentiating exiting business concepts"
Business conept innovation changes the basis of competition in an industry
A Business Model is simply a Business Concept that has been put into practice
Moreover Hamel distinguishes 2 kinds of innovation:
The first is innovation regarding the firm's historic strategy (change own strategy)
The second is innovation with respect to the firm's industry and competitors (proactively reinvent the industry)
Succeeding at both kind of innovation is not easy. Few companies, herein Apple, are skilful enough to do both.
Hamel states that a......
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Approximate Word Count: 1560
Approximate Pages: 7 (250 words per double-spaced page)
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