Use Of Management Information Systems At Amazon.Com
Introduction
Amazon.com is the largest retailing online company with 35 millions customers and nearly $5 billion in sales. In the beginning, the CEO Jeff Bezos started Amazon.com in 1995 by selling books because of the unique customer experience the Web could offer for book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. The design of the business model is such that technological innovation drives the growth of Amazon.com to offer more types of products at significantly lower prices. Among its many technological innovations for customers, Amazon.com offers a personalized shopping experience for each customer, book discovery through Search InsideThe Book, convenient checkout using 1-Click Shopping, and several community features like Listmania and Wish List that help customers discover new products and make informed buying decisions. Since 1995, Amazon.com has significantly......
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Approximate Word Count: 4470
Approximate Pages: 18 (250 words per double-spaced page)
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