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Mcdonaldization

"McDonaldization": Bringing Benefits or Disadvantages?

Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization," it has changed the world we see today. The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer, companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998). George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of the citizens towards the companies that applies this concept, which made him interested to study about "McDonaldization". He also discovers that there were impacts in the American Society. The concept of "McDonaldization" has benefited the American Culture by increasing the availability of products and......


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Approximate Word Count: 1734
Approximate Pages: 7 (250 words per double-spaced page)

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