Organizational Change
In the months following the terrorist attacks on September 11, 2001, the airline industry struggled to remain afloat. Even with promises from the United State government to financially assist the industry, many airlines filed for reorganization through bankruptcy or ceased to exist all together. There was one airline that did not feel the devastating effects of the terrorist attacks: JetBlue. What makes JetBlue so different? Why was JetBlue able to record a $38.5 million dollar profit in 2001 (Overby, 2002)?
Although JetBlue was not completely unscathed by the terrorist attacks, the organization was able to rebound by the end of 2001 (Overby, 2002). In the first quarter of 2002, JetBlue recorded a $13 million dollar profit on $133.4 million in revenue (Overby, 2002). JetBlue had originally been scheduled to take its organization public on September 11, 2001 but, due to the attacks, was forced to wait. The company finally went public on April 12, 2002 and recorded a 67% gain on the......
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