Seven-Eleven Japan's Distribution Network In The Usa
When considering a distribution network design for 7-Eleven in the United States one must consider the measures that influence the structure of that network. These measures are: response time, product variety, product availability, customer experience, time to market, order visibility, and returnability. The latter three are of less relevance when consider the function of a convenience store chain.
A chain like 7-Eleven aims to provide it's customers with a small variety of essential items (motor oil, over the counter drugs, maps, etc.) at a higher cost along with a wide variety of convenience items (drinks, snacks, cigarettes, etc.) at a reasonable cost. This implies that when choosing a distribution network design one must select one or a combination of a few designs that provide high response time, reasonable product availability, and high customer experience. Since most companies are better served by a combination of distribution network; it seems that the most appropriate......
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