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Ipod

When Apple CEO Steve Jobs took the stage to deliver a candid commencement speech at Stanford this past June, a plane flew over the stadium with a banner that read: "Steve -- don't be a mini player -- recycle all e-waste."

This was the latest stunt by the Computer Take-Back Campaign (CTBC), an environmental crusade supported by activist groups who have criticized Apple for lagging behind the rest of the computer industry in its recycling efforts.

The plane's banner referred to Apple's recent announcement that it will now accept iPods for free recycling at all of its stores in exchange for 10 percent off the purchase of a new iPod. Until June, organizations like the CTBC and the Silicon Valley Toxics Coalition (SVTC) roundly denounced Apple for charging $100 to replace the battery in its highly successful mp3 players.

While Apple's latest attempt was seen as a small step toward greener pastures, it didn't assuage activist concerns. "We're glad to hear that Apple will accept......


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Approximate Word Count: 1503
Approximate Pages: 7 (250 words per double-spaced page)

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