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Business Strategies Of Oral-B Company

Marketing Mix

Product Strategy:

Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B

adds imaginative and therapeutic products for use in the professional practice and at home.

Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation,

efficiency, and outstanding customer service. Their product offerings have established them as

the market leader since the 1960's!

To the industrial dental market Oral-B offers 21 products in their current 2002 catalog.

Their is outstanding product depth in their lines as well as many innovative products. The

company offers many children's lines of toothbrushes, as well as oral care products tailored to

the individual's needs. Consultative selling of their products is a valuable practice with Oral-B.

Orders of products, sizes, variations, dentist's name and address on the products, whatever the

dentist requests, Oral-B......


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Approximate Word Count: 2384
Approximate Pages: 10 (250 words per double-spaced page)

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