Business Strategies Of Oral-B Company
Marketing Mix
Product Strategy:
Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B
adds imaginative and therapeutic products for use in the professional practice and at home.
Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation,
efficiency, and outstanding customer service. Their product offerings have established them as
the market leader since the 1960's!
To the industrial dental market Oral-B offers 21 products in their current 2002 catalog.
Their is outstanding product depth in their lines as well as many innovative products. The
company offers many children's lines of toothbrushes, as well as oral care products tailored to
the individual's needs. Consultative selling of their products is a valuable practice with Oral-B.
Orders of products, sizes, variations, dentist's name and address on the products, whatever the
dentist requests, Oral-B......
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Approximate Word Count: 2384
Approximate Pages: 10 (250 words per double-spaced page)
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