Shaheen Air International
STRATEGIC MANAGEMENT
FINAL REPORT
Presented by: Dr. Ayesha Ayaz
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 3
TIME LINE 3
THE COMPANY: PRESENT AND FUTURE PLANS 4
MISSION STATEMENT 5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5
DOMESTIC ROUTES 6
INTERNATIONAL ROUTES 7
PRODUCT LINE 7
PRODUCT LIFE CYCLE (PLC) 11
SERVICE FACILITIES 11
INDUSTRY ANALYSIS 12
MAJOR COMPETITORS 15
MARKET SIZE AND MARKET GROWTH 18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST 20
PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC & YIELD 20
AIRLINE OPERATING COSTS 21
REASONS FOR FAILURE 22
CURRENT ISSUES IN THE COMPANY 23
ANALYSIS OF EXTERNAL ENVIRONMENT 24
ECONOMIC FACTORS 24
GDP 24
WORLD OIL PRICES (US$): 27
INFLATION 28
DOMESTIC SCENARIO 29
EMPLOYMENT 30
FUEL PRICES 32
INFRASTRUCTURE......
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Approximate Word Count: 13648
Approximate Pages: 55 (250 words per double-spaced page)
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