Kudler Fine Foods Marketing Research
The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.
Market research "is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actionsÂ…market research seeks to reduce risk and uncertainty to improve decisions made by marketing managers". (Kerin, Hartley, Berkowitz, Rudelius, 2006). In this......
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Approximate Pages: 6 (250 words per double-spaced page)
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