The Games Advertisers Play Ad Critique
The Game Advertisers Play with Costumers
Do you want to "discover the #1 secret to rapid weight loss"? (Cosmopolitan, 2006, 209) According to the ad I chose to do my ad critique on, the secret is Lipo 6 liquid capsule manufactured by Nuthrex Research. I picked this ad, which I found in a Cosmopolitan magazine because of all the promises the product makes without any concrete information and credible source. This particular ad targets young women who want to lose fat and benefit from a better appearance. With a little help from testimonials and puffery, Nutrex research can appeal to someone who is overweight or not happy with their current physical appearance.
The use of pictures and testimonial statements made by people who claim to have used this product is the first feature that is seen by the consumer, since there are pictures of three women in the ad. The ad shows four pictures of two women demonstrate how their body changed after using the product. The ad claims that one......
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