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Global Communications Benchmarking

Global Communications Benchmarking
Global Communications has several problems facing it due to their outsourcing project and the accompanying layoffs. Team A focused on four issues facing Global Communications and used generic benchmarking to find possible solutions. The issues faced were not unique to Global Communications and in fact are common in the business world. The issues were diversity and inclusion, layoff management, management-union relationships, outsourcing, and advertising campaigns. The goal was to once again make Global Communications' a leader in the communication industry.
General Electric (GE) has several groups that provide access to management for various groups within the company (General Electric, 2007). Abercrombie and Fitch had a well deserved and documented reputation for hiring based on race, closing off avenues of valuable input (CBS News, 2004). Global Communications had minimal dialog between upper management and the union and employees and could......


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Approximate Word Count: 6155
Approximate Pages: 25 (250 words per double-spaced page)

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