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1. INTRODUCTION

Human beings follow a pattern of behavior based on their knowledge. It is claimed that knowledge is necessarily derived from individual experience combined with social and cultural influences (e.g. Gregory, 1992), and this knowledge can be seen as a basis for the individual's value judgment. From Burrell and Morgan's (1979) point of view, individuals always hold a particular world view (a so-called 'paradigm'), according to which they perceive reality. This world view is derived from their learning experience and personal belief. Although an individual's world view might shift, he/she cannot hold two different world views at the same time. Thus, at a particular point in time, an individual can only interpret anything according to his/her current state of awareness. The question therefore arises, how can we escape from our own value assumptions (ideological traps) and sociocultural judgments? Moreover, what can we do to deal with different social judgments and......

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Approximate Word Count: 5331
Approximate Pages: 22 (250 words per double-spaced page)

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