Mrs Fields Cookies
Situation:
In 1977, Debbi Fields opened her first Mrs. Fields' store in Palto Alto, California. The Mrs. Fields store concept quickly expanded to a national and international level. With more than 500 Mrs. Fields' cookie stores in 25 states and five countries on four continents, Mrs. Fields' Cookies was dependent on a corporate structure that was technologically advanced. The company's organizational strategy included a flat organizational structure feel and a management control system that "put as much decision making and intelligence into the store level PC as is necessary to free the manager to do those things that uniquely people do" (HBS, p.6).
Critical Issue #1: A Flat Organization
In a flat organization structure, "decision making is centralized, with the power often residing in the owner or founder...everyone does whatever needs to be done in order to complete business" (Pearlson, p.65). Typically, entrepreneurial organizations use this type of structure; it is better......
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Approximate Word Count: 2001
Approximate Pages: 9 (250 words per double-spaced page)
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