FratFiles

• Save Paper

A Social Cognitive Approach to Studying Racial
Stereotyping in the Mass Media
Travis L. Dixon, Assistant Professor, Communication Studies Faculty Associate, Institute for
Social Research, The University of Michigan
Although there have been examples of counter-stereotypical programming, such as The
Cosby Show, it can reasonably be argued that television still frequently portrays Blacks in a
stereotypical manner (Dates & Barlow, 1990; Evuleocha & Ugbah, 1989; Graves, 1993).
Dates and Barlow (1990), for example, have reported that Blacks are often portrayed as less
competent than Whites and have less "serious" roles than their White counterparts. Critics
argue that these stereotypes can have the effect of communicating misinformation about
Blacks. This misinformation is then used by Whites to make social judgments about African
Americans (Graves, 1993).
Four primary stereotypes of African Americans have pervaded the airwaves of both television
and film since their......

View the rest of this paper...

Approximate Word Count: 3060
Approximate Pages: 13 (250 words per double-spaced page)

Similar Essays

1. Noam Chomsky
   

   Noam Chomsky. Journal on The Manufacture of Consent In Noam Chomsky's film I have
   learned quite a few things about life in a democratic society. ...

2. Comparative Summary: Lippmann, Chomsky, Lewis
   

   Comparative Summary: Lippmann, Chomsky, Lewis. ... Unlike Lippmann, Herman and Chomsky
   argue that how this group of experts can be used as a tool of manipulation. ...

3. Chomsky
   

   chomsky. A Social Cognitive Approach to Studying Racial Stereotyping in the
   Mass Media Travis L. Dixon, Assistant Professor, Communication ...

4. Hegemony Or Survival
   

   ... In Noam Chomsky's book "Hegemony or Survival: America's Quest for Global Dominance",
   Noam gives a scrupulously researched critique of America's quest for ...

5. Media Control: The Spectacular Achievements Of Propaganda
   

   ... By Noam Chomsky Seven Stories Press. 2002 Synopsis of the book. Chomsky examines
   and explores the use of propaganda in the mass media. ...