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Business And Society, Corporate Strategy,

1 INTRODUCTION
The role of business has been changing over the centuries. Throughout the existence of shareholding organisations there have been different theories (Jones v. H. F. Ahmanson & Co., 1 Cal. 3d 93 (1969) regarding the role of business. Organisations too have been changing their role to adapt to resource, capital and society pressures (The Hugh & Helene Schonfield World Service Trust).
Modern corporations are multidimensional. Therefore, like individuals, they too cannot be judged by a simple measure of profit maximization. They are viewed not only as wealth-creators for their legal owners (their equity shareholders), but also as vehicles for enhancing both the local economic and influencing public policy. They are expected to meet the diverse expectations of all their stakeholders. While earning their profits, they must conduct themselves righteously, upholding social norms and keep in mind the well being of all their stakeholders. In the end, they must be perceived......


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Approximate Word Count: 13319
Approximate Pages: 54 (250 words per double-spaced page)

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