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The Body Shop International PLC
Case 2A
"In terms of the power and influence, you can forget the church, forget politics. There is no more powerful institution in society that business – I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good not private greed." 1

-Dame Anita Roddik, Founder of the Body Shop in her book Business as Usual, in 2000.

" It is ironic that a company ( The Body Shop ) well known for its anti-animal testing, stance should sell out to one ( L'Oreal) that tests on animals and which has yet to show its commitments to any ethical issues at all." 2

-Ruth Rosselson, Ethical consumer magazines in March 2006. 3

"I do not believe that L'Oreal will compromise the ethics of the Body Shop. That is after all what they are paying for and they are too intelligent to mess without DNA……I......

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Approximate Word Count: 814
Approximate Pages: 4 (250 words per double-spaced page)

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