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Marketing Paper

Kroger's Private Selection Black Walnut Ice Cream

By; Ca'Sandra Girn

Dr. Montgomery
MKT 600
December 1, 2006
1. Describe the nature and scope of the company with a brief history.
It all began in 1883 when Barney Kroger decided to take his life savings of $372 and open up a grocery store in downtown Cincinnati. He set out to establish one thing and that was to " Be particular and, never sell anything thing that he would want to buy". The company now ranks as one of the nation's largest retailers. Barney Kroger became the first grocer in the country to establish in-store bakeries and sell meats and groceries under the same roof. The company operates on three basic business principles: service, selection and value.
Since Kroger's came to be in 1883, they have been innovators in the Supermarket industry. In the 1930's Kroger's was the first grocery chain to routinely monitor product quality and test foods offered to the customer. In 1972, Kroger became the first......


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Approximate Word Count: 3421
Approximate Pages: 14 (250 words per double-spaced page)

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