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The purpose of this paper select a product and to describe in detail the product based on the physical attributes, benefits to the customer and psychological impact. Included in this summary will be a determination if the product is consumer or business/industrial product based or both. The blend between the tangible good and the intangible service aspect of the product will also be revised.
The product chosen for this assignment is Individual package of 10 Minute Success Boil –in-Bag Whole Grain Brown Rice. The bag of whole grain brown rice comes in a see through plastic bag that has tiny holes punctured throughout the bag. The holes allow the rice to steam and cook itself when placed in boiling water. The plastic bag holds 43 grams of dry rice which makes 1 cup when cooked. 1 cup of rice per bag has two servings of a half a cup. The brown rice is precooked parboiled whole grain rice which allows it to only take 10 minutes to cook. The individual precooked rice bags come in a......

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Approximate Word Count: 752
Approximate Pages: 4 (250 words per double-spaced page)

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