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Business Plan

Overview of the Business
Starbucks Corporation (NASDAQ: SBUX) is a coffeehouse chain based in the United States. Named after a character in the novel Moby-Dick, Starbucks is the largest coffeehouse company in the world,[1] with 7,521 self-operated and 5,647 licensed stores in 39 countries.[2] Starbucks serves drip brewed coffee, espresso- and non-espresso-based hot beverages, tea, and ice-blended drinks. It supplements these offerings with pastries, salads, and sandwiches. It also sells coffee mugs and other paraphernalia, as well as bagged coffee beans. Through its Starbucks Entertainment division and Hear Music brand, the company has ventured beyond refreshments into books, music, and film.
From its founding in Seattle, Washington, as a local coffee bean roaster and retailer, Starbucks has experienced a rapid expansion, making it the subject of a number of controversies. In the 1990s, the company was opening a new store every workday, a pace that continued into......

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Approximate Word Count: 2205
Approximate Pages: 9 (250 words per double-spaced page)

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