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JetBlue is in a very competitive industry comprised of small, medium, and a few large competitors. One threat to JetBlue is that any competitive advantage that they implement is easily imitated by one of their competitors. This threat is a good reason why there is a limited number of profitable routes within the United States.

Being that JetBlue is not a large company within their industry leaves them susceptible to a buyout from a much larger airline corporation. Because JetBlue has become popular for a quick emergence into the industry and the profits they have made, JetBlue is constantly being looked over by these larger airline corporations for an easy acquisition.

Bankruptcies from other airline corporations are also a huge threat to the JetBlue airline. This is because airline that have filed bankruptcy are allowed to restructure with reduced labor rates, restructured debt, and reduction of cost structure which makes them more competitive.

Although JetBlue hedges......

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Approximate Word Count: 444
Approximate Pages: 2 (250 words per double-spaced page)

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