Coffee Time: Research And Design
Introduction
As we continue to explore India's market for coffee we will discuss the major research concern in this simulation. As Coffee Time begins to attract customers it will be very important to create product awareness in India. The product has had good market response and to help continue awareness, Coffee Time has decided to participate in the South Asia shopping festival in Mumbai, India. Coffee Time will set up two stalls at this festival and will attempt to encourage patrons to buy Coffee Time's products. The simulation had us compare data from previous festivals to predict the average attendance of the event. We used the information to decide whether we would make enough profits to set up our own stalls or to franchise these two stalls out. This simulation provided us with a company, Forefront, to give an accurate estimate for the South Asia's market and help to target the daily attendance and how much supplies we will need throughout the shopping festival. We will......
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