Pr Campaign: Overview Paper
A National Security Breach
Citi mortgage, a subsidiary of Citi Bank has issued a national PR release. Citi Mortgage of Fenton, Missouri, has publicly notified the public as of May 20, 2006 several hundred mortgage applications filed by previous Citi Mortgage customers have been lost by The United Parcel Service package company of Earth City, Missouri.
Citi mortgage member's social security numbers, salary information, bank account identification numbers and the home address of clients and their references have been lost in the transition process at UPS since April 2, 2006. UPS has taken full responsibility for the lost files and has prepared its own PR release to notify the public on what actions are being taken to find the missing files.
UPS target audience for the PR campaign are, the individuals who are immediately affected by the lost files, Citi Group, public and private stock holders, the public interest and the UPS organization.
Ethical implications with UPS, is to......
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Approximate Word Count: 739
Approximate Pages: 3 (250 words per double-spaced page)
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