Donughts
MODULE II: ENVIRONMENTAL SCANNING: EXTERNAL ANALYSIS
I. INDUSTRY ANALYSIS
A. Definition of the Industry
Definition:
The hotel and restaurant industry definition used in this study follows the Philippine Standard Industrial Classification (refer to Table 1). The industry is disaggregated into two sub-sectors: hotel and restaurant.
The hotel sub-sector includes the various lodging units of different sizes and standards located both in urban and rural communities.
Table 1. Hotel and Restaurant Industry Definition based on the PSIC
PSIC Code Description
98 Restaurants and Hotels
981 Restaurants, Cafes & Other Eating & Drinking Places
9810 Restaurants, Cafes & Other Eating & Drinking Places
98101 Restaurants and Cafes
98102 Refreshments and Ice Cream Stands, Kiosks & Counters
98103 Day and Night Clubs
98104 Cocktail Lounges and Bars Operation
982 Hotels, Motels & Other Lodging Places
9820 Hotels, Motels & Other Lodging Places
98201......
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Approximate Word Count: 631
Approximate Pages: 3 (250 words per double-spaced page)
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Donughts
Donughts. MODULE II: ENVIRONMENTAL SCANNING: EXTERNAL ANALYSIS I. INDUSTRY
ANALYSIS A. Definition of the Industry Definition: The ...
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