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Luxury Selling: Strategies To Sell Luxury Cars

The High-Net-Worth Market Is Important, but the Comfortably Well-Off Consumers Make More of a Difference for Today's Luxury Marketers

Unity Marketing helps luxury marketers understand the implications of key trends in the luxury market

Stevens, Pa July 7, 2007 -- The just-published 11th annual World Wealth Report, compiled by Merrill Lynch and Capgemini Group, examines the high-net-worth market made up of 9.5 million people worldwide who hold more than US$1 million in assets. Among the key findings in this study is that North America ranks number one in the world in terms of total high-net-worth individuals (HNWI) and the size of their financial assets.

"The high-net-worth market, totaling 3.2 million people in North America, are a small but influential market segment for ultra high-end luxury marketers that sell goods and services only the truly rich can afford," explains Pam Danziger, president of Unity Marketing and winner of this year's Global Luxury Award,......


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Approximate Word Count: 508
Approximate Pages: 3 (250 words per double-spaced page)

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