Marketing
Marketing Importance
The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women "control more than 80% of all consumer purchases and represent more than half of corporate buyers" (TrendSight. 2007). As well as focusing on the marketing mix, the importance of marketing to a successful organization also answers questions for the product. These questions posed by the US Chamber of Commerce (2007) are an integral part to an organizations business plan:
Who are our target buyers?
What sources of uniqueness or positioning in the market do we have?
Where will we implement our marketing spending plans?
When will marketing spending plans occur?
How much sales, spending, and profits will we achieve?
Answering these questions......
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Approximate Word Count: 446
Approximate Pages: 2 (250 words per double-spaced page)
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