FratFiles

• Save Paper

Marketing is arguably one of the most essential functions in today's world for a successful business. This paper will attempt to define and explain the importance of marketing in organizational success.
According to one marketing textbook, "marketing is the discipline required to understand customers' needs and the benefits they seek. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that ‘marketing' and ‘advertising' are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing (Kotler, Armstrong, Brown, Adam, & Chandler, 1998)."
Another definition echoes the sentiment by stating, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and......

View the rest of this paper...

Approximate Word Count: 711
Approximate Pages: 3 (250 words per double-spaced page)

Similar Essays

1. Defining Marketing
   

   Defining Marketing. Defining Marketing Marketing is more than commercials
   on the television or billboards that dot the highways, they ...

2. Defining Marketing Paper
   

   Defining Marketing Paper. Defining Marketing Paper Marketing 421 Stuart Ringer
   July 24,2007 Defining Marketing Paper In general, marketing ...

3. Defining Marketing
   

   Defining Marketing. Defining Marketing The term marketing in a conversation
   tends to trigger thoughts of sales and/or advertising. ...

4. Defining Marketing
   

   Defining Marketing. Defining Marketing Paper What exactly Marketing is and
   why is it so very important for the success of organizations? ...

5. Defining Marketing
   

   Defining Marketing. Defining Marketing What is marketing? More important, what
   importance does marketing have on an organization's success? ...