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Kodak Company
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, medical, business, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate

Eastman built his business on four basic principles:
• mass production at low cost
• international distribution
• extensive advertising
• a focus on the customer
To his basic principles of business, he......

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Approximate Word Count: 1516
Approximate Pages: 7 (250 words per double-spaced page)

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