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Gene One Benchmarking: Krispy Kreme and Kraft Foods
What cause the demised of Krispy Kreme Doughnut Inc. in its transition from a private to a public company? Krispy Kreme, is well known for their sweet tasting donuts went public in April 2000. Sandra Abrams wrote in a 2005 Investment Dealers' Digest article that, the once private company, based out of Winston-Salem, N.C., raised $72.5 million and closed its first day of trading at $37 a share. Stakeholder and Wall Street had high expectations of the company progress. However, five years later in an endlessly decline, Krispy Kreme stock was trading at $7.45 a share (Investment Dealers' Digest, 2005).
Before Krispy Kreme when public the sweet tasting donuts could only be bought from one of the few local Krispy Kreme shops. After the company went public, it seem like you could buy the sweet tasting donuts at any grocery or convenient store. The once difficult to get to donut was now easily found just about anywhere. Consumers no......

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Approximate Word Count: 992
Approximate Pages: 4 (250 words per double-spaced page)

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