Public Relations
Public Relations
Public image is important to corporations, individuals and the government. Individuals in the public eye such as Condoleezza Rice and Paris Hilton often hire public relations firms to monitor their public image. Large organizations such as Smith Barney and Delta Airlines monitor their public image and use public relations to inform the public and their shareholders about new developments and positive information about the company. They often hire public relation firms to spin negative information into to positive information. My definition of public relations is the ability to promote a favorable relationship on behalf of another party and the ability to stall negative publicity by offering favorable information or a solution that the public understands and accepts. This paper will define public relations, compare and contrast the different definitions, and explain why there are various interpretations.
According to Edward Bernays, "Public relations......
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Approximate Word Count: 789
Approximate Pages: 4 (250 words per double-spaced page)
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