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Introduction
History, beauty, cultural achievements are words that come to mind when Italy enters the mind. Italians take great pride in their culture, it infuses every aspect of their daily lives. As an American business man or woman in order to conduct business effectively and respectfully in an Italian society it is imperative that there is a complete understanding of this culture. The following elements of society must be researched and understood by an American preparing for an international business venture to this amazing country:
• Social customs
• Family life
• Housing, clothing, and food
• Class structure
• Political patterns
• Religion
• Economic institutions
• Value systems
American business people will need knowledge of the Italian culture to successfully break the Italian business market and be successful.
Social Customs
The Italian culture holds strong to the business people and it is vital their culture is respected and followed when......

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Approximate Word Count: 621
Approximate Pages: 3 (250 words per double-spaced page)

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