The Ebusiness Of Books
The eBusiness of Books
eBusiness EBUS/400
Lisa Graham
July 18, 2007
The eBusiness of Books
Over the next four weeks, the authors will analyze three websites that market books. These three websites include Half-Price Books, Barnes and Noble, and Borders Books/Amazon. They will describe the "look and feel" of those websites and the subjective ease or difficulty of navigation for each of those sites. They will explain the supply chain modifications necessary when doing business online versus a brick and mortar store. Finally, the analysis will describe the legal, ethical, and regulatory issues that web sites must address and how each site handles security, confidentiality, and international issues. An explanation of the marketing tools used at each website and an overview of the customer service similarities and differences provided by the sites will also be included.
Today, with the use of the computers, the field of electronic commerce has blossomed into a......
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Approximate Word Count: 1374
Approximate Pages: 6 (250 words per double-spaced page)
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