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SWOT Analysis – Target Corporation

I Introduction

Target is America's second-largest general merchandise retailer, with over 1,100 stores across the country; it employs over 220,000 people. It has recently begun electronic marketing through its Target.com subsidiary. (Pergiovanni, PG).

This paper is a SWOT analysis of the corporation. It concentrates on the Target stores themselves.

II Strengths

I've scanned a listing of newspaper articles with "Target Corporation" as the headline, and a pattern has emerged: Target has consistently grown while many other companies are losing ground. To take just three examples: in August 2002, Target sales grew 7.5% ("Target Corporation August Sales Up 7.5 Percent," PG); In October 2002, they were up 9.8% ("Target Corporation October Sales Up 9.8 Percent," PG); and the most recent article cites a 7.7 percent increase in January 2003. ("Target Corporation January Sales Up 7.7 Percent," PG). This is an......

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Approximate Word Count: 1003
Approximate Pages: 5 (250 words per double-spaced page)

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