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Starbucks Flavor Recognition Paper

Running head: TEAM ¡°D¡±: STARBUCKS Coffee Flavor Recognition

Starbucks Coffee Flavor Recognition
Learning Team ¡°D¡±
University of Phoenix
MBA510
Managerial Decision Making
Wawa Ngenge, Ph.D.
July 21, 2007

Problem Solution: Starbucks
Starbucks focuses on providing the consumer with a large selection of coffee flavors and a comfortable atmosphere to socialize in. Customers enjoy the vast array of coffees and teas, which has established the company as the front-runner in the coffee industry. From the company¡¯s modest beginning in Seattle¡¯s historic Pike Pace market in the early 1970s to the present, Starbucks continues to push the edge of innovation in the coffee industry through the introduction of frappuccinos, lattes, mochas, and other flavored teas. In the company¡¯s 30 plus years of coffee industry experience, the company has increased to more than 6,000 locations in over 30 countries. The creation of new coffee flavor combinations will increase......


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Approximate Word Count: 3248
Approximate Pages: 13 (250 words per double-spaced page)

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