Individual Brand Development
Chapter 1: Selection of Product or Service
I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment.
Since I'm a brand, I love to take challenges. Since I'm an innovator, as I'm not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space.
The uniqueness of the bulb will be it won't be for only day or night. It will be for 24/7. That is it will serve the purpose of both the normal bulb and the dim bulb and in an intelligent way. So the consumer don't need to take the hassle of switching on or off, rather they will just programmed it for once and it will serve accordingly. So I'm basically going to produce an intelligent lighting for consumer household & office. And the value that is going to differentiate it most from the existing lights is it is going to work on its own with its own produced energy. So in this era......
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Approximate Pages: 14 (250 words per double-spaced page)
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