Marketing
here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such as, Hong Kong Electronics published by Hong Kong Trade and Development Council, annual report of Hong Kong Electronics Industries Association, Annual report of Hong Kong Germany Chamber of Industry and Commerce, etc. We will use advertising, press conference, web page to promote new testing service. We routinely send out newsletters and seminar invitations to our customers to keep update their information and maintain relation.
Since our service is product testing and......
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