Coffee Time Scenario
Running head: MANAGING RESEARCH DESIGN
Managing Research Design
University of Phoenix
MBA510 – Managerial Decision Making
June 26, 2007
Introduction
The purpose of this paper is to assess the information readily available to Coffee Time for the purpose of opening a new location in India. The researchers will identify additional data needed in order for Coffee Time to make a more calculated decision. The limitations of available data will be discussed as it relates to the validity and reliability of the data as well as how to obtain a random sample. Lastly, as research has its limitations, decision-making strategies and suggestions will be offered on how to best address certain constraints to assist Coffee Time in their quest to expand into South Asia.
Managing Research Design
Coffee Time has identified India among other South Asian countries as possible sites for expanding business. Upon returning from a trip to India, Brad Collins, Senior Vice-President of......
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Approximate Word Count: 2150
Approximate Pages: 9 (250 words per double-spaced page)
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