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Pr Campaign: Final Paper

PR Campaign: Final Paper
University of Phoenix
Public Relations / MKT 438
Charles Bocage, Dean of Education,
Apagy Technology Group, MBA, MSIS, TQM

January 29, 2007

PR Campaign: Final Paper

Executive Summary
Riordan is a global leader in plastic container manufacturing. Riordan's major customers are automotive, aircraft manufactures, and beverage bottlers. Riordan employs over 550 people with projected annual earnings of $46 million. Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion, own the company. (Apollo 2006).
Currently Riordan needs to create an image of being an organization that promotes diversity in the workplace. Riordan hopes to paint a picture for all employees to see, which will show how important everyone is to the organization. Performance will be the basis of promotions. Riordan wants every employee to know that everyone has an equal chance to advance, and that promotions will be based on a job well done.......


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Approximate Word Count: 6555
Approximate Pages: 27 (250 words per double-spaced page)

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