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Managing a Crisis Using PR
I recently completed a simulation entitled, "Managing a Crisis Using PR." My role during the simulation was that of the Public Relations (PR) Manager for Greenergy. Over the course of the simulation I completed three PR scenarios. As a result of the simulation I have gained a firm understanding of proactive planning and the importance it holds in the success of an organization. In this paper I will analyze the simulation and answer a few questions such as; the definition of proactive planning, the feedback mechanism I developed in the simulation, examples of ineffectual ways of deploying m plan, areas when a proactive crisis management plan is necessary and when and what roles PR plays in reactive crisis management.
Using resources provided in the PR class and the simulation have led me to believe proactive planning can best be described as, the act of developing and modifying a plan using a selection of the appropriate PR tools for the......

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Approximate Word Count: 738
Approximate Pages: 3 (250 words per double-spaced page)

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