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This product and the brand as an extension can be said to be in the cusp between introductory and growth stage in India. This is because:
• The soup market in India is small which means that soup as a daily item still hasn't caught on.
• The sales of Knorr are growing at a high rate (25% between 2006-07) and there is potential for huge growth.
• The contribution to HUL from this brand though small, have been growing at a rapid rate
• Though Knorr is very well known around the world and commands a high brand recall, in India it isn't so, as evinced by the sample survey among MBA students who can be considered to be the most up to date people.
• The marketing for Knorr still concentrates on the usability of the product and also has been aimed at increasing the soup market as a whole.
• No variants have been released in this brand (though it was done earlier and discontinued) and it still markets only soups.
• The soup market in India has is a two horse race with only......

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Approximate Word Count: 895
Approximate Pages: 4 (250 words per double-spaced page)

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