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Defining Public Relations
There are many different definitions for public relations but my definition is: A way of communicating to the public primarily directed at gaining the public trust or understanding. Public relations normally deal with issues rather than products or services.
Public Relations involve communicating both ways between an organization and the public. It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake an effective public relations campaign. Many small business owners such as me prefer to handle issues on its own while big companies hire separate PR companies to handle their public relations issues for them. In the end no matter what option a company chooses, the head of the company has final responsibility.
Some of the main goals of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image. Studies have......

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Approximate Word Count: 700
Approximate Pages: 3 (250 words per double-spaced page)

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