The Swatch Group
1. INTERNAL ANALYSIS 1.1 Mission, Vision, Goals and Performance Mission and Vision: The explicit mission statement has not been announced, Swatch's mission is likely to be "to offer low cost, high quality, and accurate watch with synthetic material", targeting to young people who are most likely to buy low-priced watches. According to the low cost objective, the operation has been separately managed in global manner in Switzerland, Brazil, China, and India where the labor cost is low enough to compete with Japan and Hong Kong. Moreover, in order to keep reaching the efficiency and effectiveness, the fully automated assembly line is implemented without the human intervention. In addition, to keep Swatch competing with low cost manufacturers, the capital-investment is applied as a result of decreasing in costs. The lean and flat hierarchies help enhancing the innovativeness and creativity throughout the company. The hybrids of centralization and decentralization management allow......
View the rest of this paper...
Approximate Word Count: 1808
Approximate Pages: 8 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
The Swatch Group
The Swatch Group. ... The Swatch Group was at a strategic crossroad and had to analyze
the industry's past and future in order to determine its next move. ... -
The Swatch Group
The Swatch Group. 1. INTERNAL ANALYSIS 1.1 Mission, Vision, Goals and
Performance Mission and Vision: The explicit mission statement ... -
Swatch Ran
Swatch Ran. Although the Swatch Group was the world's leading manufacturer
of watches, they are faced with many issues. The Swatch ... -
The Swatch Group
The Swatch Group. 1. INTERNAL ANALYSIS 1.1 Mission, Vision, Goals and
Performance Mission and Vision: The explicit mission statement ... -
Mr.
... DUBAI — Swatch Group will intensify its fight against the menace of counterfeit
watches sold in the Middle East markets, said Arlette Elsa Emch, President ...
Frat Files
Members
Information
