Marketing
Who has the better hamburger: McDonalds or Burger King? Both of these well-known fast food restaurants have been in business for over 50 years. McDonalds boasts over 31000 locations worldwide and still expanding. Burger King is in the process of adding to its 11,200 worldwide locations by expanding in Japan, Hong Kong and adding Macau. McDonalds had over 21.6 billion dollars in revenue last year. Burger King had only about 10% of that with the sales totaling 2.06 billion dollars last year. Do these statistics reflect that maybe McDonalds has the better hamburger?
Some might say yes, but let's take a closer look. I went to both http://www.mcdonalds.com/ (McDonalds' website) and http://www.bk.com/ (Burger Kings website) and checked out the nutrition information that they have available on each of their sites. I compared hamburger size: McDonalds' weighs slightly less; it is only 100g while Burger King's weighs 121g. Next, I looked at the total fat content for each of their......
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